Insights on Topical Authority, AI Search, and SEO

These posts feature my expert analysis, in-depth commentary, and proven tactics across topical authority, AI search, LLMs, topical maps, and SEO. With years of hands-on experience, I break down what works and what’s next for anyone serious about winning in modern search.

The Definitive Guide to 2025’s Best AI-Powered Topical Map Tools

I once googled “topical map.” Up popped topographic maps, hiking charts, USGS topoBuilder, and even a topo-GPS app – zero help for SEO. AI …

The Fifth Search Intent Is Generative: Here’s How to Get Seen

How we search has changed more in the last year than in the previous decade. Every week, I talk to brands convinced they’re doing …

The Complete Topical Map Toolkit: A Step-by-Step Guide with Tools & Templates

Key Takeaways: The Complete Topical Map Toolkit Ready to build a content system that compounds – no more wasted effort, missed rankings, or waking …

What is a Topical Map? A Founder’s Guide to the Future of SEO

What is a Topical Map and Why is It the Future of SEO? I remember my early days in SEO, building affiliate and content …

What is Topical Authority? The Modern SEO Framework for Google and AI Search

The Tangible Impact of Topical Authority: Real SEO Growth, Not Just Rankings Before we define topical authority, let’s talk about what it actually does …

Google Search Algorithm Secrets Leaked With Internal API Documentation 

It’s out in the open. Internal documentation for Google’s Content Warehouse API has leaked online. We don’t know whether everything here is still relevant, …